B2B & B2C Marketing

Business to business (B2B) and business to consumer (BTC) marketing, while related, require a distinct approach tailored to each. The primary goal of B2C marketing is to convert shoppers into buyers aggressively and consistently. B2C companies employ more merchandising activities like coupons, displays, and store fronts while B2B strategies make use of needs such as vendors, supplies, and advertising and marketing.