This is a new client of ours. They have been in business for years, growing their base around the San Diego area and Southern California. At the beginning of 2016 we met with the Life’s Rad crew and discussed their dreams and goals of becoming a much larger lifestyle brand.
California is viewed by many as a mainland paradise with “fun in the sun”. Many vacation in California, soak up the California lifestyle, and take it back with them to middle America. We are working with them to create a brand that reflects the fun, fashion, and laid back nature of the California lifestyle. Something people all over the country will want to represent when they put on their favorite shirt.
We designed and developed an updated website with a fresh, clean look. We also helped to take over their online presence and really start pushing creative content out to other parts of the country.
We hope to be the agency on record for this brand for a long time. We truly believe in what they represent and want to help them grow beyond Southern California to the world. Now that would be RAD!