Live Nation is the largest live entertainment company in the nation, if not the world. They handle coordination, attendance, and promotion for the largest venues and most popular music acts in the world. If you went to a concert in the last decade, odds are you bought your ticket through Live Nation, they organized the entire event, and they even paid the band.
We have been working with Live Nation for close to 5 years now. We have helped promote and raise attendance at concerts all over the Southern California area. We have promoted for bands like Flogging Molly, Slightly Stooped, NOFX, and Steven Marley.
Our responsibilities revolved around promoting in the local area, increasing awareness both street level and online, and coordinating special guest promotions like party busses and backstage groups. We sent street teams out weeks prior to a concert to pass out flyers, put up posters, etc. We also did multiple social media campaigns alerting the local demographic of an upcoming event. We organized party bus trips where we helped to sell tickets and create a “group outing”, along with securing a limited number of backstage passes for lucky individuals.
Over the past 5 years, our responsibilities have grown year after year. Live Nation knows they can count on us to bring a crowd and get the word out. If you went to a concert in the Southern California area in the last 5 years, odds are you bought your ticket through Live Nation, and you may have even run into our crew in the audience.